Transform Your Care Home With Marketing Systems.

Install a permanent customer acquisition system. Lots of care homes unknowingly lose potential enquiries every week through missed calls, weak funnels, and happy clients who never get asked to recommend you.

We install a permanent customer acquisition system that:

 Recaptures missed enquiries before they choose a competitor

Turns satisfied customers into quiet, consistent referrals

Compounds over time without ongoing ad spend

Each new customer either referred or recovered through our systems and landing page could turn into a resident at your care home.

Pricing

Main Services

Unlocking the Power of Network Effects

With the right system in place, every customer increases the likelihood of the next customer choosing you – not your local competition.

Our systems create network effects inside your own business:

 Happy customers naturally recommend you

 Missed calls are recovered automatically

SMS Recommend System

Your customers become your most trusted sales channel. This automated system encourages customer recommendations to other potential customers via text to your landing page we create, directly capturing new high-value leads with zero daily effort from you.

SMS Missed Call Text Back

Capture every lead, even the ones that got away. Instantly engage callers that get unanswered calls like when you are out of hours or when your team is too busy to pick up. An automated text simply redirects them to your landing page and turns lost opportunities into secured leads.

Optimised Landing Page

Where high-intent enquiries choose you with confidence. Every recovered call, recommendation, or ad click leads here. We build a focused, high-converting landing page designed to: Reduce hesitation, build trust quickly, and turn intent into booked appointments. This is your conversion hub.

About us

Why Perpetual Marketing Assets Exists

We help B2C service businesses recover and bring new high quality leads.

Most care home businesses don’t just have a lead problem.
They have a leakage problem.

Enquiries go unanswered.
Satisfied customers are never asked to recommend.
Competitors benefit from gaps you can’t see.

Perpetual Marketing Assets was built to close those gaps permanently.

We don’t run campaigns that stop when you stop paying.
We install customer acquisition systems for your care home which is designed to protect your enquiries, amplify trust, and compound over time.

It’s monthly investment to fully optimise your customer acquisition funnels.

It’s backed by a full money-back guarantee for the first month and a cancel anytime promise.

Pricing
0 %

of people trust referrals from people they know. According to consumer trends data from Nielsen, 2021

Our system automates and monetises this trust, turning happy clients into an effective sales channel.

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of Initial Calls Go Unanswered

According to a 2025 study of 142 UK SMEs, found that almost half (47%) of initial calls go unanswered. Our system recaptures them in 60 seconds using an SMS. These clients would have called your competitor.

Optimised Landing Page

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This is your conversion hub. Every potential client from your SMS Recommend System, recovered calls, or ads lands here. It is engineered to turn that high intent traffic into leads.

The Package: Everything You Get

Full list of what is included

SMS Recommend System

Clients receive a thank you SMS after ~14 days with a encouragement to forward the SMS to other potential clients that may be interested in booking a visit to your care home. The message would look something like this: “Thank you again for your recent enquiry with {BusinessName}. We always aim to be helpful and supportive. If you know someone else who may need similar support, feel free to forward or copy this message to them, our team is always happy to help. {Google Business Profile Link} {Landing Page Booking Link}”

SMS Missed Call Text Back

The message looks something like this: “Hi, sorry we missed your call, thank you for getting in touch with {Business Name}. Please complete the form linked here and our lovely team will be in contact as soon as possible: {Landing Page Link}” The out of hours message also looks very similar.

Optimised Landing Page

We create a optimised landing page that is designed to reduce friction for the client with top copywriting to maximise sales and persuade whilst matching imagery to your main website or your specific service or ad creative you want us to match.

Step by Step Guides and Information (Bonus)

Full information guide which includes the marketing operations and mindset guide alongside a FB ads guide and a Google PPC Search ads guide.

Maintenance and Support

We will be here at all levels of support from ad account setup help, changes in landing page, ensuring the SMS systems and software are working,

Pricing

Transparent, value-driven, and honest pricing for systems you keep in your business with full money-back Guarantee for the first month – The full £250 back if you are not happy within 31 days plus a cancel anytime promise.  We are legally obligated to provide you this guarantee as per our T&Cs (Perpetual Marketing Assets Ltd registered in England & Wales, Company No. 17132309)

Price: £250 Per Month (Cancel anytime and first-month money back guarantee)

Cancel Anytime

£250 Per Month

Currently only serving care homes. Our prices will remain the same once we become VAT registered, we'll absorb the VAT so you won't pay more.

Including:

  • SMS Referral System
  • SMS Missed Call Text Back System
  • Optimised and Personalised Funnel Landing Page with Top Copywriting
  • Full Information Products (Bonus) - Full Business Scale and Owner Wellness Guide + FB ads Guide + Google PPC Search ads Guide
  • Whatsapp and Email Client Support
  • Maintenance and Support For the Systems and Landing Page Changes
Purchase

Contact us

Let's Get In Touch

Have a question or need help getting started or want to have a call with us? Our team is here to support you. Drop us a message and we’d love to hear from you!

Discovery Call:

https://cal.com/richard-perpetual/discovery-call

Email:

perpetualmarketingassets@gmail.com

Unlock the Power of Marketing Systems for Your Care Home

Right now, clients are deciding between you and your competition.
Often, that decision happens silently like after a missed call, a delayed response, or a recommendation that never reached you.

These systems removes those moments of loss.

It quietly ensures that:

Every enquiry feels acknowledged and guided

Every satisfied client quietly influences the next client to choose you

Your business keeps benefiting from decisions made in the past

You’re not buying more marketing.
You’re installing certainty and continuity into your business.

If that future makes sense for you, get in touch and we’ll walk you through how it works

Pricing

We build permanent client acquisition systems for care home businesses.

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© Perpetual Marketing Assets Ltd
Company No. 17132309 | Registered in England & Wales
Registered Office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.

All Right Reserved 2026.